What do fashion advertisers, fashion analysts, fashion designers and other people in the fashion business think are the fashion advertising trends that are occurring now? Well there are many but I would say that the top three would be: Shopping for Women, Shopping for Men and Shopping for Kids. As far as women’s clothing goes, you have to keep an eye on what the new hipster girls are wearing. On the same level you have to keep an eye on what the cool, tough guys are wearing.
Just remember, fashion trends are always changing, and at times they may change even faster than you could keep up with them. One of the most popular fashion trends involves stars and their clothes. A lot of stars have recently come out with their own clothing lines, which have become quite popular. For example, Penelope Cruz, graphed a series of her clothing at Christian Dior, John Galliano has designed his own line for John Galliano, and Britney Spears’ mom has designed clothes for Mellow Yellow. Other fashion influencers such as Christina Perrin, Kate Hudson, Elle Macpherson, Jessica Simpson, Nick Lachey, Kate Moss, Mariah Carey and Jennifer Aniston have all come out with their own lines of clothing, makeup, perfumes and so much more.
Another trend that is really taking the world by storm is the visual search, which means buying products visually and searching for items visually on the internet. This has been coined as the “Hollywood style” of shopping. The main reason for this trend is that people no longer want to go to the store to find their necessities, they simply type the product or the name of the product into a search engine and then go to either a website or a blog to find out more information. Therefore, it makes perfect sense that the fashion industry is now incorporating the visual search into their campaigns to increase their exposure and thus their sales.